Nintendo Pokémon for PAX - content- not single

Nintendo Pokémon for PAX

Client:

Crowd Culture

Services provided:

Custom built exhibition stands

Event:

PAX (previously Penny Arcade Expo)

Location:

Melbourne Convention and Exhibition Centre

The brief:

SRC were commissioned to take Pokémon off the screen and into reality for the Nintendo stand at PAX (previously Penny Arcade Expo) 2018, Melbourne; a worldwide expo and the pinnacle of gaming conventions.

How it was brought to life:

SRC brought Pokémon World to Planet Earth by creating life-size 3D models of a Poké Mart (think convenience store in Pokémon World) and a Pokémon Centre (a Poké hospital where players go to heal their Pokémon within the game).

The structures were 5m (w) x 3m (h) x 2m (d) and were built from multiple MDF panels and polystyrene compound curves. Each MDF panel was cut on SRC’s CNC machine and individually placed into position.

Both props were painted with low sheen colours ensuring accuracy to the brand style guide. Speed lacquer was used for logos; and decals accessorising the props and signage was supplied.

As the end client was overseas, SRC had to wait on approval from Nintendo Japan before commencing each stage of the build. However, SRC’s exact CAD drawings, along with the marvellous work of SRC’s Melbourne Workshop guaranteed the delivery of high-quality finishes.

What our client thought:

As a result of the success of the Poké Mart and Pokémon Centre, Nintendo are looking to potentially re-use both pieces in 2019 in the USA.

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