Qualtrics - content- not single
Services provided:Custom-made elements (including flats and signage), staging
Event:X4 Experience MGMT Summit
Location:International Convention Centre (ICC), Sydney
The brief:The X4 Experience MGMT Summit is an annual gathering of 10,000 of the world’s top experience leaders; where the visionaries and leaders behind the world’s most iconic organisations uncover how they design and deliver breakthrough customer, employee, product, and brand experiences. The client required an ingenious stage that would set the scene for the event.
How it was brought to life:The focus of the event? The stage. Running almost the width of the room and encompassing a 31.2m wide LED screen; SRC created a stage set that delivered impact.
SRC framed the enormous screen with headers, borders and side panels, including custom-building multiple 7.5m tall flats which were covered in stretched white fabric.The set elements incorporated Qualtrics branding, included custom letters to spell out Qualtrics, and provided a surface for lighting in brand colours to be projected onto.
SRC also provided treads and some staging.This was a challenging project that utilised the ingenuity of the SRC team to ensure an impressive result.